Sacred Hospitality Group X Nirvana Life
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Brand Design & Art Direction
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Led the development of the visual identity and creative direction for Sacred Hospitality Group by Nirvana, shaping the brand from its early strategic foundations through to its public-facing identity.
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My work spanned brand strategy, market and competitor research, visual identity and logo design, art direction, investor presentations and website design, creating a cohesive visual language across both consumer and corporate touch-points.
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I developed the brand's overall aesthetic and positioning, translating the concept into a clear identity that could communicate its vision to guests, partners and potential investors.
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Scope
Brand Strategy / Market Research / Creative Direction / Art Direction / Visual Identity / Logo Design / Typography / Brand Guidelines / Investor Decks / Website Design
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