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BACKYARD
By COCO DevelopmentÂ
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Brand Identity · Interior Design · Creative Direction · Art Direction · Social Media · Print Design
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For Backyard, I developed a visual identity that reflected its relaxed, social character, extending it across the interiors, menus, social media, signage and event materials. My work connected the brand’s visual expression with the physical space, shaping both how Backyard looks and how it feels to spend time there.
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Through typography, colour, imagery, materials and playful handwritten details, I created a cohesive character that could move between brunch, evening gatherings and community events, while remaining recognisably Backyard.
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