ARQWRKS
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Brand Identity / Art Direction / Digital / Strategy
ARQWRKS is the evolution of an established family-run construction business into a contemporary, design-led practice spanning construction, carpentry and joinery.
I led the complete creative transformation of the business — developing the ARQWRKS name, brand positioning and visual identity, alongside the overall art direction and creative language.
The identity was then translated across the full brand ecosystem, including website design and development, digital presence, social media direction, photography and AI art direction, project storytelling, marketing collateral and brand communications.
The result is a more considered identity that reflects the relationship at the heart of ARQWRKS: design informed by making, and making informed by experience.
Scope
Naming / Brand Strategy / Brand Identity / Art Direction / Creative Direction / Web Design / Web Development / Digital Design / Social Media / Content Direction / AI Art Direction / Copywriting / Marketing Collateral